Consumers can be confused by all the labels and marketing in the grocery store, but the Texas A&M AgriLife Extension Service is rolling out a new program aimed at clearing the picture.
Dr. Susan Ballabina, AgriLife Extension executive associate director in College Station, was in Amarillo during the annual Amarillo Farm and Ranch Show to explain the new Path to the Plate program, which dispels myths and misinformation about food production.
Social media offers so much information, much of which can be inaccurate, Ballabina said. This program is aimed at that misinformation, the effects it can have on human health, and the misunderstanding of the agriculture systems in relation to health.
“This program is all about connecting agriculture with health,” she said. “Texas A&M AgriLife has the expertise, the whole spectrum from nutritional professionals to health professionals to premier agricultural scientists, to tie everything together from food systems to the consumer, who is trying to make a choice in the supermarket.
For more information about the Path to the Plate program, go to http://pathtotheplate.tamu.edu. For more specific information about labels, click on the “Become Informed” tab.
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