The annual Southwest Beef Symposium, jointly hosted by the Texas A&M AgriLife Extension Service and New Mexico State University Cooperative Extension Service, will be Jan. 22-23 at the Embassy Suites Hotel, 550 S. Buchanan St., Amarillo.
Exploring Beef Marketing Opportunities is the theme of this year’s conference. Registration is $75 by Jan. 19 and $85 thereafter and onsite. The registration fee includes a steak dinner on Jan. 22, lunch on Jan. 23 and refreshments.
Opening session topics and speakers include:
- The Future of Food: What’s in Store?, Stan Bevers, King Ranch Institute-Kingsville.
- Making Third Party Verification Systems Work for You, Lee Ann Saunders, IMI Global, Castle Rock, Colorado.
- Selling Calves Through Branded Genetics, Justin Kleghorn, Cactus Feeders-Amarillo.
- From Ranch to Restaurant: Marketing Beef Through the Service Industry, Jason McDonald, Fess Parker Ranch Beef, Hatchita, New Mexico and Los Olivos, California.
- Thinking About Estate Planning, Tiffany Dowell Lashmet, AgriLife Extension, Amarillo.
Day two topics and speakers include:
- Breed Type Comparisons of Foraging Behaviors, Andres Cibils, Ph.D., New Mexico State University.
- Fitting Cattle Genetics to the Environment, Jason Smith, Ph.D., AgriLife Extension, Amarillo.
- Meeting the Sustainability Expectations of Consumers, Sarah Place, National Cattlemen’s Beef Association, Denver, Colorado.
- National Beef Quality Audit, Chase DeCoit, NCBA.
Through the application of science-based knowledge, AgriLife Extension creates high-quality, relevant continuing education that encourages lasting and effective change.