The Super Bowl spike related to chicken wing consumption in the U.S. is an annual trend that stresses poultry production and inflates prices, according to Texas A&M AgriLife Extension Service experts.
The National Chicken Council reported Americans will consume 1.38 billion of the unofficial game-day menu staple – the chicken wing – during Super Bowl LIII weekend, as the Los Angeles Rams and New England Patriots battle for the Lombardi Trophy Feb. 3. The estimate is 2 percent, or 27 million wings, higher than last year.
Dr. David Anderson, AgriLife Extension economist, College Station, said poultry production and price spikes leading up to the Super Bowl are a reflection of the incredible number of chicken wings consumed.
As chicken wings continue to rise in popularity and demand, consumers should expect to see increased chicken wing and leg drumstick prices leading up to the Super Bowl, Anderson said. But they could also see some specials on other game-day fare, Anderson said.
According to the U.S. Department of Agriculture Livestock Marketing Information Center, the price of chicken wings rise dramatically leading up to the Super Bowl and fall after the big game. From 2013 to 2017, chicken wing prices increased 16 cents per pound from the beginning of January through Super Bowl Sunday.
Last year, wing prices increased to $1.78 per pound by Super Bowl Sunday from $1.68 per pound on Jan. 1.
Dr. Craig Coufal, AgriLife Extension poultry specialist, College Station, said increased demand for chicken wings causes an annual problem when the specialty poultry product drives production beyond normal supplies. Boneless wings and chicken strips help, but chicken production and supplies are stressed each January.
Through the application of science-based knowledge, AgriLife Extension creates high-quality, relevant continuing education that encourages lasting and effective change.