Agricultural Pest Management News from the Field

Time sensitive information on pest management (insect, weed, disease) news is delivered weekly during the crop production season by four clusters of IPM Agents covering most of Texas. Audio is recorded on Zoom, processed, and posted within one hour on an audio service. Clients who signed up for text notification of new posts receive a text with a link to the audio file. Clients can sign up for their local news or any or all of the four distinct news alerts – they are all different. Rapid information transfer is preferred by most clients to Extension newsletters, and it gives us a way to deliver real time information. Two years of client surveys have shown this to be a very popular product. When clients sign up for text notifications they tell us whether they are a producer, crop consultant, Ag. Industry or other (including press or media), so we know in general who our audience is.