Adding Value to Oyster Crops: Branding, Marketing & Production Strategies

Date of Publication
December 7, 2021
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To maximize profits, small hatcheries and oystermen can focus on branding, marketing, and production techniques to increase demand without increasing costs. Utilizing unique oyster-culture practices, highlighting regional variations, creating a brand name, and attracting a loyal following can lead to increased sales and profits. (3 pages)

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