Potter County

Welcome to Potter County
Potter County is located in the central part of the Texas Panhandle. It has a total land area of 581,357 acres or 908.37 square miles.
Potter County’s population – 114,649 (July 1, 2024), this population lives primarily in Amarillo and surrounding subdivisions. Amarillo is the trade center of the Texas Panhandle. Amarillo has a population of 203,035 (2024) people. The city is situated astride the county line dividing Potter and Randall counties, with somewhat more than half of the area and population in Potter County. Amarillo is the county seat of Potter County.
The name Amarillo is from the Spanish translation for “yellow.” Under skies which are sunny 351 days a year and a temperature that averages 59 degrees, golf and other activities are common year-round.
Founded in 1888 at the junction of railroads crossing the Panhandle rangeland, Amarillo has emerged as the center of commerce, transportation, culture, and healthcare for an extensive region of the southern High Plains. The Amarillo trade territory is an area roughly the size of Ohio, covering portions of Texas, Oklahoma, New Mexico, Kansas, and Colorado.
Potter County’s three largest industries are manufacturing, health care & social assistance, and construction. In agriculture, cattle and livestock production is the largest segment of ag income in Potter County, while sorghum and wheat production complete the major list of commodities.
Visitors to Potter County and Amarillo are amazed at the wide array of area attractions and recreational opportunities.
Explore Amarillo’s wide-open spaces in the heart of the Texas Panhandle. Start outside and discover epic views at Palo Duro Canyon, the second largest canyon in the United States. Whether you want to go horseback riding, zip-lining, hiking, camping, biking, or just enjoy the beauty of Texas, Palo Duro Canyon is about a half-hour drive from Amarillo and gives you plenty of things to do under a big West Texas sky.
If you’re looking for authentic cowboy culture, stop by the American Quarter Horse Association Museum to discover the horse that tamed the American West. For an iconic Amarillo experience, come hungry to The Big Texan Steak Ranch for the legendary 72-ounce steak challenge. After eating your fill, check out Historic Route 66, along with the one and only Cadillac Ranch. Other Attractions include Amarillo Botanical Gardens, Westgate Mall, Wolflin Village, Shark Beach (Amarillo’s only beach), and  Wonderland Amusement Park.  For performing arts, go deep in the “art” of Texas and check out the Globe-News Center for Performing Arts or the Amarillo Civic Center, where you can catch the Amarillo Symphony Orchestra, the Lone Star Ballet, the Amarillo Little Theater and other local and traveling shows. Amarillo also offers sports fans plenty of action with the Amarillo Sod Poodles, minor league baseball and pro hockey’s Amarillo Wranglers.